Fidessa Strengthens Presence in Continental Europe
London, 19th October 2004 - royalblue has announced the opening of its new Paris office headed by Carla Hegly, Fidessa sales director for continental Europe.
This expansion has come about in direct response to growing customer demand for the Fidessa product suite throughout Europe, and was officially launched at a reception at the Ritz hotel in Paris attended by a broad section of the financial community.
Carla Hegly, who joined the company in July, brings a wealth of sales experience to both the buy-side and the sell-side from her time at Thomson Financial where she was the European sales manager for AutEx. Hegly comments: "There is a huge opportunity for Fidessa within Europe and I look forward to the challenge of strengthening our position throughout the continent."
Simon Barnby, business development manager for Fidessa in Europe, adds: "This is an important step in the evolution of our pan-European business. Carla brings valuable skills from her time at AutEx and she will now be building local European sales and support teams to service our existing customer base and extend Fidessa's penetration into this exciting market."
As well as selling the established Fidessa Trading Platform, the new team will focus on Fidessa's new market-data solutions which are available across the product suite, and on the new order routing Workstation which was launched earlier this year and offers non-member trading facilities through a broad range of sell-side brokers.