Fidessa appoints Katy Birch as sell-side marketing manager
London, 3 October 2007 - Fidessa group plc, provider of the Fidessa and Fidessa LatentZero trading solutions for the sell-side and buy-side, today announced the appointment of Katy Birch as sell-side marketing manager. Reporting to Simon Barnby, global marketing communications director, Birch will be responsible for Fidessa's sell-side marketing activities across Europe, the Middle East and Africa. She commenced her new role on 1 October 2007 and is based in London.
Birch will focus on working with the sales and product management teams to identify key target segments and provide marketing support to drive sales growth throughout the EMEA region.
Birch has 15 years' experience working in the financial technology sector. Her career includes senior marketing roles at Rolfe & Nolan, Monis (now part of SunGard), Future Dynamics (now part of FFastFill), Sophis and OpenLink. Birch combines expertise across all areas of product, marketing and marketing communications with solid experience in multi-asset trading and risk management systems.
Simon Barnby, global marketing communications director, comments: "Over the years, we have invested heavily in our technology and established an unrivalled reputation for our multi-asset trading and connectivity solutions. As the company looks to expand its presence across the EMEA region Katy, with her extensive industry knowledge which bridges the front to back office and her strong marketing experience, was the perfect candidate for us."
Katy Birch adds: "Having worked in the trading technology space for 15 years, I have watched Fidessa go from strength to strength. I look forward to playing a pivotal role, building on Fidessa's momentum and helping to further grow the business across EMEA."PDF (0.07 MB)