23rd June, 2008
Société Générale goes live with Fidessa’s Smart Order Routing capabilities for best execution

London – 23 June 2008 - Fidessa group plc (LSE: FDSA), provider of the Fidessa and Fidessa LatentZero trading, market data and global connectivity solutions, has today announced that Société Générale Corporate & Investment Banking (SG CIB) has successfully gone live with Fidessa’s Smart Order Routing (SOR) service to provide best execution for its clients across the European markets.

Richard Hills, Global Head of Electronic Services at SG CIB, comments: “The European equities marketplace is becoming more fragmented by the month and the need for consolidation technology is now critical. The complexity of trading in this environment means a greater reliance on low latency, highly reliable technology capable of sweeping all external and internal liquidity. We have used Fidessa’s smart routing in the US marketplace for several years and we moved to the European smart routing component because of Fidessa’s expertise at building complex infrastructure in this area.”

A Fidessa hosted enterprise client since 2004, SG CIB is using Fidessa’s SOR capabilities to automatically and intelligently split orders across multiple venues giving its traders a consolidated virtual market view. Fidessa’s SOR enables SG CIB to access liquidity displayed in both traditional exchanges and MTFs. Through Fidessa, SG CIB now connects to 15 European exchanges and to Chi-X Europe and will soon extend its connectivity to Turquoise, and to its own internalised liquidity.

Richard adds: “The smart router complements our quantitative trading expertise by allowing our traders and algorithms to sweep the markets and deliver superior price performance to our clients regardless of whether their orders originate from Sales Trading, Program Trading or Electronic Trading. It has also allowed us to de-couple the smart routing component from our algorithms so that we can concentrate on tailoring strategies to meet our clients’ requirements.”

Fidessa’s SOR has been made available to all of SG CIB’s clients in Europe, North America and Asia for Single Order, Programs, Risk, DMA and Algorithmic trading channels. This adds to the existing Fidessa SOR capability for trading in the US markets.

Ian Salmon, Head of Liquidity Solutions at Fidessa comments: “The emergence of new execution venues and the subsequent fragmentation of liquidity is now a global reality. We have proven expertise in delivering SOR to the US and we have now integrated this functionality into our European infrastructure. We are excited about extending our partnership with SG CIB which is a testament to Fidessa’s ability to address the more complex needs of the European brokers.”

Fidessa’s SOR is an integral part of the company’s recently announced Intelligent Liquidity Strategy that aims to provide both the sell- and the buy-side with complete access to liquidity. In addition to SOR capabilities, Fidessa’s multi-asset OMS comes with a complete suite of tools to enable intelligent trading in the post-MiFID landscape including: DMA, advanced algorithmic trading tools, best execution and data compliance, as well as direct connectivity through to pools of global liquidity.

The Fidessa product suite provides integrated trading, market data and connectivity solutions to over 22,000 users at around 520 clients around the world, and serves over 85% of global, tier-one equity brokers. The Fidessa network provides connectivity to around 1,500 buy-side institutions, 255 brokers and 92 exchanges globally.

Société Générale’s global equity trading platform covers in excess of 60 markets worldwide. Through our network of direct access and market membership SG CIB offers a seamless international execution service backed by innovative algorithms to minimise market impact.

Providing leading market share liquidity across the globe, SG CIB has ranked 1st on Euronext for the seventh consecutive year in 2007 with an 8.5% share of the market. In addition, SG CIB also holds leading positions on other European markets such as Switzerland (3rd), Spain (3rd), Germany (6th), Italy (6th), NordicEx (8th) and the UK (9th), together with impressive market share figures in the US (5%), Japan (8%) and Hong Kong (5%), amongst others.

Clients can access the skills and knowledge of over 100 dedicated front office professionals in six of the major financial centres around the globe who can offer the following services: Sales Trading & Capital Commitment, Program Trading, DMA/DSA, ETFs.

Fidessa group is a world-leading supplier of multi-asset trading, portfolio analysis, decision support, investment compliance, market data and global connectivity solutions for both the buy-side and sell-side globally. Available as a simple workstation or as an integrated application suite, the Fidessa and Fidessa LatentZero products are built on the clear vision of providing the richest functionality, coverage and distribution to the financial markets community.

The Fidessa suite is used by 85% of tier-one, global equity brokers providing sophisticated multi-asset trading, market data, order management and execution capabilities to all tiers of the sell-side.

The Fidessa LatentZero suite is used by the world’s largest asset management firms through to smaller specialist managers and hedge funds, and provides comprehensive portfolio analysis, real-time P&L, what-if analysis, investment compliance, order and execution management, and post trade processing tools, across all asset classes, to all tiers of the buy-side.

Fidessa’s global network carries over 130 million messages a month covering DMA, Care and Algorithmic orders, Indications of Interest and FIX Allocations between over 1,800 buy-sides and 310 brokers across 100 markets worldwide.

Head-quartered in London and with offices in New York, Boston, Tokyo, Hong Kong, Paris, Toronto and San Francisco, Fidessa group serves 22,000 users across 600 clients globally. Fidessa group was founded in 1981, has revenues of around US$350m, employs over 1,200 people and has been fully listed (LSE:FDSA) since 1997.

For further information, please contact:

Evelina Amanatidou
Team 660, Metia for Fidessa
+44 (0)20 3100 3592
evelina@metia.com

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